By using long-term experience, the experts of LETA Media Monitoring have worked out a new methodology in particular for social media analyses that enables fast and clear evaluation of publicity in the social media environment. The analysis is based on the data acquired with the help of LETA Internet and social media monitoring tool – WebRadar. It automatically browses and monitors Internet and social media environment on-line in accordance with the keywords selected by a client.
New! Internet environment and social media monitoring “WebRadar”
News agency LETA has created a new technology for Internet environment and social media monitoring – “WebRadar”. “WebRadar” is meant to swiftly and extensively monitor Latvian and global Internet and social media content according to given keywords at over 190 Internet websites and platforms at the moment – portals, most popular websites, blogs, social networks and RSS feeds.
New offer – PR Service!
In line with the latest practices of news agencies around the world, we now offer a new service – PR Service, which includes several completely new as well as some of the existing LETA services that deal with distribution of press releases to the media and the preparation thereof, in textual, video and photographic formats, as well as translation of press releases and the monitoring of press release publicity.
LETA archive upgraded
LETA has been working hard on improving its archive and databases, and is proud to present the first improvements - the archive has become much faster and features new search options.
New Media Monitoring Website Offered
16.01.09.
Continuing the development of our services, we have launched a new Media Monitoring website, which makes the use of media monitoring services even more convenient for our clients.
Using the latest Internet technologies, the number of mouse clicks necessary to view an article or a broadcast has been decreased. Summaries and newspaper articles can now be perused already in the list view, whereas audiovisual information – in Flash format.
LETA launches project "Latvia After 90. Places. People. Events."
26.11.08.
As LETA’s 90th anniversary nears (March 4, 2009), we have launched a unique project called "Latvia After 90. Places. People. Events.". In the course of this project, we will determinē and document the Latvian cities and landscapes depicted on postcards painted by Ervins Volfeils and published by LETA 90 years ago.
LETA photo news now also in English
16.05.08
Improving the services provided to our English reading audience, LETA has created a new photo news section, in which photo news items are published with captions and with the picture’s technical information in the English language.
LETA launches new English and Russian newswires
09.02.08.
Up until now, the news in English and Russian that were published on the LETA website were divided into two groups – politics and business. For your convenience, news items will now also be published on the sports, crime and culture and entertainment newswires.
Press releases in English and Russian
28.05.2007
News agency LETA Press Release wire now also publishes press releases in English and Russian!
Placing information on LETA press release wire gives you a chance to directly address your audience, and is an easy way to reach the mass media.
