By using long-term experience, the experts of LETA Media Monitoring have worked out a new methodology in particular for social media analyses that enables fast and clear evaluation of publicity in the social media environment. The analysis is based on the data acquired with the help of LETA Internet and social media monitoring tool – WebRadar. It automatically browses and monitors Internet and social media environment on-line in accordance with the keywords selected by a client.

LETA offers two types of social media analyses: quantitative (statistical) and qualitative social media analyses. The statistics will provide a summary and general opinion, ensuring the possibility to evaluate the situation and draw conclusions about the publicity trends of a company or an organisation within a definite time period, whereas qualitative analysis will ensure a profound and peculiar analysis of publicity trends and activities in social networks. Both types of analyses ensure self-evaluation and the evaluation of competitors thereby learning also from their achievements and mistakes.

Apart from this, in the future WebRadar will be used in determining the most prominent brand top of Twitter in co-operation with DDB Consulting. “This co-operation confirms the appreciation of WebRadar options, as well as ensures broader social media analyses options,” the Head of LETA Media Monitoring Iveta Stikute accents.

More detailed information about social media analyses
More detailed information about most prominent brand top of Twitter